Introduction to Swiggy Instamart’s 2024 Annual Report

Swiggy Instamart’s latest annual report showcases how Indians embraced quick commerce in 2024, with essentials and indulgences becoming part of their daily lives. Among the highlights are two spenders from Delhi and Dehradun, who together spent over ₹20 lakhs on staples like atta, milk, and oil.

Key Highlights from the Report

Big Purchases and Everyday Essentials

• Delhi & Dehradun Spenders: Two heavy users collectively spent more than ₹20 lakhs on everyday essentials such as atta, milk, and oil.
• Nationwide Must-Haves: Top items in shopping carts across the country included milk, curd, dosa batter, chips, and soft drinks.
• Milk’s Popularity: One in every 15 orders featured milk, while one in five orders included fruits or vegetables.

Unique Splurges and High-End Buys

• Pet Care Spending: A Mumbai customer spent over ₹15 lakh on pet supplies, mostly dog and cat food.
• Tech Purchases: A Chennai user spent ₹1,25,454 on gadgets, including gaming earphones and a hair straightener.
• Mango Mania: A Hyderabad resident spent ₹35,000 on mangoes in May.
• Gold Coin Record: An Ahmedabad shopper spent ₹8,32,032 on gold coins during Dhanteras.
• Poker Chips Party: ₹4,60,000 worth of poker chips were bought in Delhi during Diwali.
• Tonic Water Craze: Mumbai saw a single-day purchase worth ₹8,20,360 of tonic water, while a Goa user spent ₹35,000 on it throughout the year.

Festive Favorites and Late-Night Cravings

• Diwali Essentials: Over ₹45 lakh was spent on brooms during Dhanteras for Diwali cleaning.
• Raksha Bandhan Orders: Around 8 lakh rakhis were delivered, with one Mumbai user ordering 31 rakhis in a single purchase.
• Valentine’s Day Rush: On Feb. 14, roses were a bestseller, averaging 307 orders per minute.
• Late-Night Snacks: Between 10 p.m. and 4 a.m., chips, ice cream, and cold drinks dominated orders. Sanitary pads saw peak demand during 8-9 p.m.

City-Specific Trends

• Bengaluru: The city led purchases of puja essentials, party supplies, and wellness products.
• Mumbai: Known for buying the most umbrellas and raincoats, the city also purchased 4,500 kg of onions in just one hour on Dec. 1.
• Hyderabad: The snack capital of India, with ₹60 crores spent on instant noodles. The city also favored the eco-conscious “Deliver Without Bag” option.
• Vizag: A user spent ₹27,742 exclusively on toys, proving that quick commerce caters to all needs.