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Introduction

Country Delight, a direct-to-consumer dairy and essentials brand, has officially entered the quick commerce space. The company has launched a pilot for its 10-15 minute delivery service in Gurugram, with plans to expand to other cities soon.

Country Delight Enters Quick Commerce with Instant Delivery Service

Introduction

Country Delight, a direct-to-consumer dairy and essentials brand, has officially entered the quick commerce space. The company has launched a pilot for its 10-15 minute delivery service in Gurugram, with plans to expand to other cities soon.

Pilot Launch in Gurugram

• Country Delight’s instant delivery service offers almost all products available in its regular delivery model.
• The service is operational between 6 AM to 9 PM.

Expanding Reach Across Indian Cities

Currently, Country Delight serves over 25 Indian cities, including:

• Delhi NCR
• Bengaluru
• Chandigarh
• Mumbai
• Chennai
• Hyderabad
• Jaipur
• Kolkata

The quick delivery service is expected to roll out to more locations soon.

Product Offerings and Sourcing

Country Delight provides a diverse range of products, including:

• Dairy items
• Bakery goods
• Poultry products
• Fresh farm produce

The company sources its products directly from farms, ensuring freshness and quality for its 1.5 million customers.

Competitors in Quick Commerce

With its foray into instant deliveries, Country Delight joins the competitive quick commerce sector, standing alongside:

• Zepto
• Blinkit
• Swiggy Instamart
• Flipkart Minutes
• Amazon Tez

The shift mirrors BigBasket’s transition from slot-based deliveries to instant services, highlighting a growing trend in the industry.

Financial and Valuation Highlights

• Revenue Growth:
  • FY24: ₹1,380 crore
  • FY23: ₹900 crore
  • FY22: ₹542.6 crore
• Valuation: $820 million
• Funding:
  • Total raised: $200 million
  • Recent debt: ₹200 crore ($24 million) from Alteria Capital
  • In talks with SoftBank to raise $50-70 million

Country Delight’s entry into the quick commerce space strengthens its position in the direct-to-consumer market. With substantial revenue growth and competitive offerings, the company is on track to achieve unicorn status soon.